About
Hello from Berlin, the heart of all things progressive. Behind very extroverted glasses hides an introvert who thrives on solving complex design problems.
I’m Alexandra, a UX and Product Designer with a passion for making decentralized technology accessible, intuitive, and genuinely delightful to use. Web3 fascinates me precisely because it’s still so notoriously unintuitive and raw—often throwing code-heavy pop-ups at users as if everyone speaks fluent Solidity.
My mission? To bridge the gap between bleeding-edge blockchain innovation and everyday human beings. I dive deep into UX research, dissect complex crypto concepts, and transform intimidating experiences like cross-chain bridging, gas fees, or wallet setups into smooth, approachable interactions. Because decentralized tech has incredible potential: it’s transparent, fair, and returns control to the user, unlike traditional Web2 giants like Google or Facebook.
When I’m not reading, writing, or sketching, you’ll find me exploring Berlin’s creative pulse, publishing Medium articles, or probably deep-diving into another overly ambitious design project. Simplifying complexity is just too rewarding to resist.
Let’s push the limits of what's possible together.
Experience
HKCM Trading App
Senior Product Designer
March 2024-August 2024
Healy
Product Designer
October 2020–March 2024
Proton Mail
UX/UI Designer
January 2020–October 2020