Alexandra Fuchs — Senior Product Designer, Berlin
I design end-to-end
products by combining product thinking, UX craft, and hands-on AI tooling.
Selected work
Neobank on-chain
Making self-custody feel like fintech. A smart wallet with cards, IBANs, instant global transfers, and zero blockchain complexity.
FINTECH
SELF-CUSTODY
MOBILE
UI&UX
0→1
Design system
Email recovery for a self-custody wallet.
A high-stakes recovery flow designed to feel as simple as resetting a password, while doing something complex on-chain.
SECURITY
RECOVERY
WEB3
UI&UX
Design system
End-to-end
The world's first decentralized Visa card.
Designing onboarding for the world's first decentralized Visa card. KYC, AML, and IBAN provisioning inside a self-custodial wallet. Heavy regulatory and Web3 complexity made invisible.
FINTECH
ONBOARDING
KYC
UI&UX
Design system
End-to-end
Gamified reward system
Turning a confusing Web3 concept into a rewarding money experience. From 'what the hell is this?' to 'oh, I can use this.'
FINTECH
ONBOARDING
UI&UX
Gamification
More Selected work
FRAMEWORKS
01 — Gamification
🎮
Gamification framework
A framework for growth mechanics that earn participation instead of extracting attention. How to use gamification as scaffolding for meaning in high-stakes products, without eroding trust, agency, or comprehension.
01 — RESEARCH
💡
Research foundation
A playbook for honest user research. How to design questions that uncover behavior instead of opinions, recruit the right segment, and protect signal from politeness, pitch, and bias.