Pluto Pay
In an era of financial uncertainty, PlutoPay emerges as a game-changer for young professionals, job seekers, and recent graduates who seek flexibility, accessibility, and financial security. Combining Buy Now, Pay Later (BNPL), digital credit solutions, cashback rewards, and staking options, PlutoPay not only makes shopping easier but also helps users prepare for their financial future.
My roles
UX / UI
UX Researcher
Germany is facing an economic slowdown, with higher living costs, reduced job opportunities, and an aging population. Millennials and Gen Z are struggling with financial challenges that make it difficult to plan for both immediate expenses and long-term stability.
Many young people do not own a credit card, which limits their ability to shop online or handle unexpected expenses. Without access to traditional credit, they are left with fewer options for managing their finances.
At the same time, recent graduates and job seekers lack financial stability. Uncertainty in the job market makes it hard to commit to large purchases or long-term financial plans, adding to their stress.
Beyond immediate financial concerns, the younger generation is also worried about the future. With an aging population, the sustainability of the German pension system is uncertain, leaving many to question whether they will have enough retirement funds when the time comes. This financial insecurity is compounded by rising inflation and the increasing cost of living. Everyday essentials are becoming more expensive, and young consumers need smarter tools to help them save money while they spend.