Instead of surfacing blockchain concepts, I designed a progressive disclosure model: no mention of “stablecoins,” just euros, pounds, dollars; no “gas fees,” just network costs; no block explorers, just “open public record.” Clear language, predictable decision points, and tight UX copy turned self-custody into a reassuring experience instead of a technical burden.
Across every flow; deposit, SEPA transfers, international send, swapping, card usage, and Pay-via-Link, I focused on reducing cognitive load and creating confidence. Users are guided from their first transaction to advanced features without ever needing to understand the infrastructure underneath. The product now delivers the familiarity of a neobank, with the ownership guarantees of crypto.
Most wallets that “offer IBANs” rely on traditional banking custody behind the scenes. Gnosis Pay doesn’t. Users stay in control of their funds at all times which introduces regulatory and operational frictions that don’t exist in consumer fintech. Initially, the product required two separate identity verifications across different providers, creating confusion and drop-off during onboarding.
I collaborated with Compliance, Growth, Engineering, and our issuing partner to restructure the onboarding into a single continuous flow. We negotiated the reuse of the existing KYC already completed, eliminating the second identity check and removing a major blocker to adoption.
This design foundation is now the backbone of the entire Gnosis consumer push: a wallet that doesn’t feel like Web3, it feels like banking, only better.
